Publication Crisis

After a day at the AsOne office sat in front of my screen and facing a two hour train journey to London tonight, I made the rare decision to pick up a mag for the journey. I’m ashamed to admit I digest most of my daily intake of information digitally, so was a little shocked when in WHSmiths in Piccadilly, at the decline of the mag racks. Like most, I enjoy a ‘fix’ of gossip of which there were still a few old favourites on the shelves but nothing like what I guess I was expecting. The disappointment only got worse as I glanced down the rack to a blur of front covers, I realised that this wasn’t for me anymore, flicking through a number of mags the volume of ads was too apparent and I could only think of how much I enjoy reading online where I can select what I want to read without the distraction of adverts, same way I use TV; without intervals, I’m happy to pause for a tea break when it suits me :)
Well, I ended up leaving with the daily paper only so I didn’t get stopped for loitering!
Lesson of my day was obvious. The publication decline is beyond repair ; expect to see more online and mobile media erupting. Thank goodness I’m in a business that’s in demand! Calling all publishers, we’re here to help you get on the information highway.